How a maturing AI industry is changing college campuses
This was the fourth-most successful content campaign for Google for Education in FY25 Q1. It overdelivered on expected leads by 163 percent.
My Work
Safeguarding the Connected Campus: Supporting a Culture of Cybersecurity in Higher Ed
Part of a year-long Google for Education content campaign built on interviews with university administrators and Google leaders.
From Principles to Practice: Responsible AI in Academia
This article about best practices for applying AI within higher education overdelivered on anticipated leads by 165 percent.
How to Achieve Work-Life Balance for In-House Lawyers
I built and executed an SEO strategy for Brightflag that led to a 194% increase in daily organic traffic between Sept. 2023 and May 2024.
How UMass Transformed Data Culture
The Chronicle of Higher Education created this case study to highlight the innovative partnership between Amazon Web Services and HelioCampus.
Universities Are Discovering How Generative AI Fits Their Future
This piece shares perspectives from several Higher Education CIOs whose institutions are adopting generative AI.
How To Reduce Burnout of Hourly Employees
A lead-gen whitepaper aimed at Workforce.com's enterprise customers in the health, hospitality, and retail industries.
A Strategic Guide to Content Marketing for Business Growth
I created this ebook for WordPress VIP as an anchor piece we could repurpose into blog posts, infographics, social media posts, and webinar sessions.
In-House vs. Outside Counsel: Choosing the Right Option
Article drives 40% of site blog traffic. Article claims top three slot for eight keywords. SEMRush estimates a $15.4k value for the 500 monthly organic visits.
The Complete Guide to Headless CMS
A lead-gen whitepaper for Wordpress VIP's enterprise customers.
How Relationship Marketing Strategies Create Brand Advocates
Since launching an SEO strategy for Giftly in Q2 2024, I have increased the company's unbranded ranking keywords from 2 to 321 and garnered 72 backlinks. This work has boosted their authority score from 40 to 46.
Diversity: Leading With Empathy
This case study was part of an ongoing series by New Zealand universities to promote the programs and initiatives driving institutional change.
From Oops to Opportunity: A Guide To Keeping Customers After a Mistake
This piece is part of Giftly Corporate's thought leadership strategy. I distribute articles like this through monthly e-newsletters to existing customers.
Why Wyoming
Working with a designer and a content writer, I ideated, researched, conducted interviews, and wrote this recruitment piece for the Wyoming Business Council.
Tears and Anger
Elderly residents faced eviction before this investigative series urged investors and lawmakers into action.
No silent night: Crowded Casper mission provides vital shelter against icy cold
This piece and others like it eventually helped drive the now successful Housing First program in Casper.
How to Find Your Brand Voice
I created this ebook for WordPress VIP as a lead gen piece. When WPVIP ungated the article, it captured a top-3 ranking for "How To Find Your Brand Voice"
HOMAGE SMS Campaign Attracts 40% More Subscribers
Klaviyo used these case studies to highlight specific features and analytics so their sales team had relevant, timely assets available during prospecting conversations.
4 Brand Voice Examples to Inspire Your Content Strategy
We repurposed content from an earlier Parse.ly ebook to create an SEO-focused blog post about the same information.
Maison Miru Increases Email Subscribers by 190%
Klaviyo used these case studies to highlight specific features and analytics so their sales team had relevant, timely assets available during prospecting conversations.
The Ultimate Guide to Designing Effective SPIFF Programs
Giftly launched a blog in 2024 targeting corporate customers. I conducted keyword research, built a content calendar, and wrote SEO articles like this one.
Your hiring strategy needs a makeover to survive the recession - TestGorilla
This piece was part of an experimental partnership with TestGorilla to blend executive suite interviews and LLMs to produce thought leadership faster.
How retailers can use business process design for successful tech adoption
An interview-based article written as part of NCR Voyix's content strategy to position its professional services consultant team as thought leaders in their respective industries.
How grocers can use data to fight inventory shrinkage
An interview-based article written as part of NCR Voyix's content strategy to position its professional services consultant team as thought leaders in their respective industries.
Load More
