How UMass Transformed Data Culture
The Chronicle of Higher Education created this case study to highlight the innovative partnership between Amazon Web Services and HelioCampus.
My Work
Universities Are Discovering How Generative AI Fits Their Future
Chronicle of Higher Education created this case study for Dell Technologies to share perspectives from several Higher Education CIOs whose institutions are adopting generative AI.
Tears and Anger
Elderly residents faced eviction before this investigative series urged investors and lawmakers into action.
No silent night: Crowded Casper mission provides vital shelter against icy cold
This piece and others like it eventually helped drive the now successful Housing First program in Casper.
HOMAGE SMS Campaign Attracts 40% More Subscribers
Klaviyo used these case studies to highlight specific features and analytics so their sales team had relevant, timely assets available during prospecting conversations.
Maison Miru Increases Email Subscribers by 190%
Klaviyo used these case studies to highlight specific features and analytics so their sales team had relevant, timely assets available during prospecting conversations.
Your hiring strategy needs a makeover to survive the recession - TestGorilla
This piece was part of an experimental partnership with TestGorilla to blend executive suite interviews and LLMs to produce thought leadership faster.
Why Wyoming
Working with a designer and a content writer, I ideated, researched, conducted interviews, and wrote this recruitment piece for the Wyoming Business Council.
Diversity: Leading With Empathy
This case study was part of an ongoing series by New Zealand universities to promote the programs and initiatives driving institutional change.
How To Reduce Burnout of Hourly Employees
Workforce.com used this piece as part of a mid-pandemic campaign aimed at mid-level managers at large chains and franchises.
A Strategic Guide to Content Marketing for Business Growth
I created this ebook for WordPress VIP as an anchor piece we could repurpose into blog posts, infographics, social media posts, and webinar sessions.
How to Find Your Brand Voice and Hit the Right Notes to Help Your Content Sing
I created this ebook for WordPress VIP as a lead gen anchor piece we could repurpose into blog posts, infographics, and a webinar session.
4 Brand Voice Examples to Inspire Your Content Strategy
We repurposed content from an earlier Parse.ly ebook to create an SEO-focused blog post about the same information.
4 Inspiring Creative Content Marketing Examples to Steal
We repurposed content from an earlier Parse.ly ebook to create an SEO-focused blog post about the same information.
The Ultimate Guide to Designing Effective SPIFF Programs
Giftly recently launched a blog targeting its corporate customers. I've helped identify their audience, conduct keyword research, build a content calendar, and write search-optimized articles like this one.
From Oops to Opportunity: A Guide To Keeping Customers After a Mistake
This article is part of Giftly Corporate's thought leadership strategy. The aim is to distribute strategic articles through monthly e-newsletters to retain existing customers.
How to Achieve Work-Life Balance for In-House Lawyers
I built and executed an SEO strategy for Brightflag that led to a 194% increase in daily organic traffic between Sept. 2023 and May 2024.
